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Abandoned cart vs. abandoned checkout SMS automations is the trigger mechanism – abandoned cart texts are sent when items are left in a shopper’s cart versus abandoned checkout which is triggered when a shopper leaves the checkout flow.
eCommerce brands are finding themselves in deep water with abandonment conversion rates. Customers expect brands to send messages for abandoned website browses, carts, and checkouts, and often will purposely discard their sessions and wait for a discount to take action.
It’s not enough to use out-of-the-box abandoned cart and checkout automations to bolster your conversion sails anymore.
Brands must understand the value differences between these automations and deploy the best approaches for each to boost your abandonment recovery by up to 30%.
It might seem that the obvious difference between abandoned cart vs. abandoned checkout SMS automations is the trigger mechanism – abandoned cart texts are sent when items are left in a shopper’s cart versus abandoned checkout which is triggered when a shopper leaves the checkout flow.
The true difference between abandoned cart and checkout lies within their values to your brand and to the customers. Because these automations target varying steps within the sales funnel, the value they bring to your bottom line differs greatly, and so should your approach.
Like a lighthouse, abandoned cart text messages are brand beacons that are friendly reminders to help customers navigate back to their carts. Whereas abandoned checkout automations should be approached are tugboats guiding your customers through their final steps in the conversion funnel.
As SMS strategy experts, our Voyage Compass team has shared their strategy intel on how to approach each abandonment SMS automations to drive conversion rates effectively and stand out from your competition.
When a shopper adds something to cart, there can be differing levels of intent. Often, they are interested in purchasing but another distraction led them to leave their goodies behind. Some browsers add items to cart for further consideration and are not quite ready to buy. Alternatively, some savvy shoppers purposefully leave items in their cart in the hopes of getting an offer before they ultimately purchase.
Regardless of intent, abandoned carts offer higher conversion rates when SMS is involved. Voyage clients average 98% deliverability rate and >30% CTR, making text messages the best tool for timely succinct alerts designed to drive immediate action on abandoned carts.
Voyage helps convert long lost carts into purchases by sending the right message at the right time and removing friction in the purchase process. Brands have more versatility and customization options with their abandoned cart automations with Voyage dynamic Click-to-Buy. Reminding them of their abandoned items and giving them a link directly to checkout allows for easier conversions.
Some shoppers hesitate to buy because of a few simple questions. Whether it’s sizing, shipping, or other product questions, an email can't easily answer these, but LiveRecover by Voyage can.
Recover up to 30% of abandoned checkouts with authentic text conversations powered by real people. With an average of 20X ROI, LiveRecover by Voyage helps you deliver a real-time personalized brand experience for your abandoned checkout.
LiveRecover by Voyage makes it easy to convert your customers with care at scale using conversation texting power by brand ambassadors. Using live agents to reach out to abandoned checkouts through texts delivers a personalized brand experience, reducing checkout confusion, cutting back on support tickets, improving customer experience and satisfaction, and helping you drive engagements and conversion with a human approach.
Don’t sleep on including abandoned browse into your drip automations. Abandoned browse automations are great to gently introduce your brand further, featuring related products based on your shoppers’ browsing behaviors.
Don’t make waves when it comes to abandoned browse - approach these automations as a nurture track and testing workflow. Lightly interact with your eCommerce browsers with creative MMS to highlight your brand's personality and be cautious with timing of these so as not to overlap with other abandonment automations or overwhelm new visitors.
💡 Take your Abandoned Browse and turn it into a nurturing testing track with Voyage A/B testing.
From SMS strategy development to a more hands-on deck for creating and executing automation, all the way to steering your messaging and imagery, driving revenue, and cultivating customer delight for your brand through smarter, optimized SMS with Voyage Compass.
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