Introducing: First Mate by Voyage

Real SMS Conversations Powered by Real People

First things first, what is First Mate by Voyage? First Mate allows you to loop in live agents to act as your Brand Ambassadors via SMS. With data from your integrations and your brand standards as a guide, Brand Ambassadors have the full context of the customer journey and engage your customers with delightful, human conversations. AKA real conversations powered by real people. 

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Brands implementing First Mate by Voyage are already seeing incredible results. In the first six months of implementing live agents alongside automated messages, a popular online deals site sent 89% more SMS communications. On top of the $100,000 in revenue captured by browse abandon automations, First Mate messages lead to 1,800 recovered checkouts (a 6.4x increase) that translated into over $289,000 in revenue.

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🤩 Can’t contain your excitement? We know the feeling, don’t worry. You can experience First Mate first-hand now! Get to know our live agents with an SMS demo of First Mate. Text “FIRSTMATE” to +1 (323) 606-6031 or scan the QR code to get started!

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Why is Adding a Human-in-the-Loop So Effective? 

Our wonderful CEO, Rev Reddy, explains why First Mate’s Brand Ambassadors are so successful.

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“The importance of connecting with customers, especially online, has never been more critical. Despite online accessibility, brands face a lack of trust when customers shop digitally. People want human connection in these online interactions. This desire is changing the way consumers spend money and engage with brands.

Human connection is the key to conversions. With increasing client acquisition costs for brands across the paid digital marketing landscape, we built the Voyage platform to increase customer lifetime value by providing a “human in the loop”. We believe in automating where necessary, but we want your team members’ fingerprints on each interaction. That lets your customers know they’re not just dealing with a chatbot.“

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First Mate Brand Ambassadors are more than just live agents, they're an extension of your brand. Brand Ambassadors are trained to embody and communicate your brand voice and company values in every interaction with your customers — ultimately providing accurate and on-brand experiences every single time.

By providing personalized, one-on-one experiences for your customers you will expand your brand’s customer experience, improve customer lifetime value (CLTV), bring in more revenue, and ultimately show your customers that you actually give a sh*t about them (but more on that later). 

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Expanding Your Addressable Audience and Working Alongside Automations 

Application-to-Person (A2P) is any form of message traffic in which a person receives messages from an application rather than another individual. A2P SMS is both single-send and automated drip workflow text messages. First Mate by Voyage falls into Person-to-Person messaging (P2P) and has different compliance rules because of this. P2P is when two or more people communicate over text messaging. P2P SMS must be sent by humans. 

At Voyage, we understand the nuances of each and expertly deploy First Mate alongside automated messages to exponentially increase your addressable audience and conversions.

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Show Your Customers You Actually Give a Sh*t About Them

Our incredible Chief Product Officer, Zach Holmquist, was the mastermind behind First Mate. He recently talked about how it’s time to make eCommerce more human. 

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“For a while now, everything in marketing has been trending towards automation, bots, and computers doing work for us. It makes sense. Robots scale much better than humans do, and companies can cut costs and time by automating basic activities like customer service.

That trend just isn’t going to cut it anymore, especially not after what every consumer experienced over the past two years. Sometimes you have to do things that don’t scale.

What brands gained in efficiency they lost in personality, connectivity, and, really, humanity. I know that sounds dramatic, but it’s true. A human connection, and a real sense of community with your brand, are going to be valuable qualitative metrics that power future success.

Think of a high-end store like Nordstrom. Consumers are willing to pay a premium for the top-tier service the store associates provide. As human connections gain importance, brands have to invest time and resources into making their customers actually enjoy the shopping experience.” 

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This sentiment is at the heart of First Mate. The goal is to create absolutely delightful customer experiences which translate into long and successful customer relationships. 

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Get Started With First Mate by Voyage Today

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Discover the power of the Voyage platform; from First Mate to automations and beyond. Click here to schedule your demo today and start sending smarter SMS. Or get to know our live agents with an SMS demo of First Mate by texting “FIRSTMATE” to +1 (323) 606-6031. 

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