How to Re-engage Dormant SMS Subscribers during the Holiday Season

SMS Re-Engagement Strategies to Drive Conversion Rates and Reduce Churn/Unsubscribers

The holiday and BFCM seasons are the most significant acquisition seasons for SMS marketing campaigns. Customers want to sign up for exclusive promotions and keep up with the latest sales.

Brands typically aim to increase their subscriber lists during this time of year, but the holidays are a crucial time to re-engage with inactive subscribers. It’s proven that repeat customers will spend 30% more than your average first-time buyer, making these dormant customers a valuable asset for the coming season.

‍

Five SMS Re-Engagement Strategies That Work

There is no one way to stand out from the competition during the marketing whirlwind that is BFCM, even if you have the best deals. SMS messages prove to be the most direct channel for reaching customers, giving your brand an edge if you can craft the best SMS campaign.

Here are five expert strategies for leading lost subscribers back to port.

‍

1. Re-introduce Your Brand with Follow-Up Drip Campaigns

Customers are gearing up for the BFCM and holiday season, making it a perfect time to get your brand re-acquainted with them. You can entice potential returning customers with limited offers by designing a campaign that targets dormant shoppers based on their frequency or particular dates.

Take a look at your current subscriber list and look for groups of people who haven't made any purchases recently. Break them into two groups: those who have made a single purchase and those who have made more than one. The latter will have a higher conversion rate, while the former will be a great opportunity to bring them back into the fold.

Sending brief, considerate promotional messages with incentives like free shipping, special discounts, or gifts with purchases are all straightforward ways to get their attention. A little bit can go a long way.

‍

2. Expiring Rewards Reminders

Have you got loyalty program members who haven't made a purchase in a while?

Reconnect with dormant SMS subscribers and remind them why they chose to join your loyalty rewards program. Entice them with the wonderful benefits of your loyalty program and grant them access to some offers that are tailored to members.

Your brand can gain insights into who to target and what might be most effective for them by getting in touch with a loyalty program provider like LoyaltyLion. Building a relationship based on mutual respect and trust with your customers is crucial, and doing so will ultimately increase your customer lifetime value (CLTV).

‍

3. Big Ticket Check-ins

Not all brands are equal, and not all products are the same either. Your product catalog might have items that come with longer sales cycles or spans between purchases, and you need to ensure your customers know that too. Don’t pass up an opportunity to remind them of the upcoming season.

This season makes it a perfect time to re-engage your more lucrative customers with information about your latest products. Give them a chance to check out your new lineup of products or recommend similar big-ticket items that match their spending habits.

With Live Conversions, you can engage with them one-on-one for the ultimate personalized experience. Make it personal, talk to them with some real human dialogue and make them feel important. Personalized product recommendations can work in your favor, especially when you connect with them on a personal level.

‍

4. Make Them A VIP With Exclusive Offers

BFCM is already on your customers' minds, and you should capitalize on it. Get them excited to see what sales your brand will have, and give them a chance to jump in early with offers. Tell them what your deals are going to be, and even include a bonus for being early!

Setting up exclusive waitlists gives you a chance to tempt your subscribers with FOMO. Tease them with potential offers to bring them back into the fold. Show them that their favorite products, or your most popular products, are back in stock and waiting for them with our Back-in-Stock feature.

Your subscribers don’t even need to wait long to see the benefits of your early access lists. With Voyage’s Dynamic Click-to-buy feature, you can bring them straight from SMS to checkout with ease.

‍

5. Remind Them Why They Signed Up for your Subscription Services

Recurring subscription offerings are a great resource to reconnect with dormant customers and SMS contacts. Voyage ReCharge integrations enable you to authentically re-engage with previous subscription customers by providing updates on recent news and offerings. Segment your dormant contacts by ReCharge attributes, like active and inactive subscriber subscriptions, as well as other dynamic variables to reignite your customer engagement.

Show them recent updates and what’s new with your brand. Jog their memory as to why they signed up in the first place! Engage, educate, and entice them to check out what they’re missing out on.

‍

Sail into SMS Sales with Voyage

The BFCM and holiday seasons are the most critical times for any eCommerce brand. It also brings you the perfect time to re-engage your dormant subscribers.

Reach out to them with personalized campaigns via Live Conversions, get them to check out your holiday sales, and score that sale instantly with Voyage’s Click-to-buy. There are plenty of ways to reconnect with inactive subscribers, and this holiday season is the perfect time.

‍

Get ready to set sail, request a demo from Voyage today!

‍