How Birthdate Co. used Segmentation to make the Stars Align

Based on your birth date, Birthdate Co. crafts one-of-a-kind astrology candles and books that make the perfect personalized gift for any occasion.

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The Challenge

Products as personalized as Birthdate Co. demand equally personalized customer targeting capabilities. Ensuring every customer gets the right message at the right time was a top priority for Birthdate Co.’s leadership and marketing team.

The Solution

With Voyage as their partner, Birthdate Co. utilized fully customized, on-brand Modals to grow their SMS subscribers. Then, they deployed powerful Segmentation and Campaigns to text the right message to the right customer at the right time.

“With Voyage’s powerful and user friendly Segmentation tools, we can confidently target the right customer at the right time leading to increased engagement and maximized conversions.”

Ajay Mehta, CEO of Birthdate Co.

Bon Voyage

The Results

Birthdate Co. adopted SMS to supplement existing channels and achieved 35% monthly subscriber growth through Voyage’s custom-designed opt-in modals. Through highly-targeted weekly horoscope SMS campaigns, Birthdate Co. saw CTRs of over 20%.

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35%

Monthly Subscriber Growth

20%

Click-through Rates

Bon voyage

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Birthdate Co. + Voyage